Adaptation is the basis for all forms of human survival. It is the willingness, ability and confidence to adjust to circumstances as they change, and to allow other tools and senses to guide us when conditions shift and our existing repertoire is no longer sufficient or relevant. So it is in business. When conditions change, we need to alter the methods, mindsets attitudes and behaviours we use in order to make better sense of the environment around us. We must then adjust our course or risk sailing straight onto the rocky reef hidden by the thick wall of fog which surrounds business today.