Our national inferiority complex, has meant we are afraid to take a bold strategic position and wave our own flag in the face of the stars and stripes. In Canada, economic patriotism is seen as somehow awkward and un-Canadian. The predisposition of Canadian business leaders is to shy away from thinking strategically. Combined with our general lack of assertiveness, this has resulted in our tentative willingness to pursue new markets and new opportunities. These self-limiting behaviours and deferential personality traits limit our national economic flexibility and threaten our standard of life. Canadian business leaders need to find a way to think more progressively and take bolder, more confident and more strategic decisions about the future.