Listen to the Soft Footsteps

Leaders have to be held accountable for dealing with ugly reality. We know that when a brand loses its lustre and finally deteriorates, the signs and signals were there for others to see long before the demise. People move on to new and more beneficial places and away from bad brands when it suits them to do so, and they do not usually give advance notice. An organization therefore needs to listen to the soft footsteps that mark the early warning signs of a loss of reputation, credibility and brand value.