In the current context, the future is optimized when core organizational strategies are framed by a mindset of exploration and discovery, rather than one of exploitation and defense. A strategy based on the old model of exploiting a particular product, market segment, customer group or type of technology is fatally flawed in the world we now live in. Strategies based on the old model have a half-life that is shrinking and are a sure path to competitive disadvantage when events unfold in the unpredictable, non-linear and even irrational fashion in which they almost assuredly will.
A strategic mindset fueled by curiosity, exploration and discovery will produce a higher rate of opportunity creation than would ever be possible through the old methods. It is the more nimble, fleet of foot approach that is better suited to the times in which we live and the competitive marketplaces in which we do business. The choice has effectively been made for us by the context in which we have been asked to operate.