Whether you agree or disagree with the premise, the title of a recent Fortune Magazine article is certainly an attention grabber. It is by Noel Tichy and entitled “J. C. Penney and the terrible costs of hiring an outsider CEO.” In the article, Tichy reviews J.C. Penney’s decision to hire Ron Johnson (who had previously enjoyed great success at Apple and Target), and the dismal failure that ensued.
While I am a person of strongly held views, I can see both sides of the insider versus outsider debate when it comes to CEO succession. Tichy presents several very strong arguments from the insider camp, where he seems to be firmly entrenched. When transformation is required, however, a strong case can also be made for bringing in a change agent.
Click on the picture image to read the entire article.