never underestimate the power of culture

never understimate the power of culture

Do you believe that “culture can make or break a strategy”? Martin Roll, noted Business and Brand Strategist, recently published an article in INSEAD Knowledge making this claim, and I concur wholeheartedly.
In the article, Roll notes that while culture encompasses what we might consider the soft stuff, it is still a very significant driver of success. He also quotes Harvard Business School Professor Emeritus James L. Heskett (from his book, “The Culture Cycle”) arguing that “the impact of organizational culture on profit can be measured and quantified, and that enabling purposeful organizational cultures can improve corporate performance by between 20 and 30 percent compared to culturally unremarkable competitors”.
In my view, the impact of culture on an organization’s ability to drive change and achieve strategic objectives cannot be overstated.

read the entire article here