Strategy plus execution: It takes both to succeed

Sometimes I wonder how we are still writing about this.

“Strategy plus execution: It takes both to succeed.”

I balked at the title of this Globe and Mail Business article. I mean is this really news to anyone? But then again, how does it seem so elusive? Why are so many companies still struggling to figure it all out?

We know that Apple does it right, Starbucks, IKEA. We know that there is no real point in even having a strategy if you don’t execute it well. We know that executing without a plan, purpose or focus is equally doomed to fail. We know it all, and yet so many still fail to capture the holy grail of executing strategy effectively in order to ensure organizational sustainability and success.

I am including a link to the article partially because it includes some practical tips, but more so because it serves as a reminder that one of the most basic premises of business success is still a difficult one for many organizations to achieve.

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